About Mehrafza

Mehrafza (Meh-Ræf-Zɑː) Mirzazad is an award-winning New York-based industrial designer, systems thinker, circular economist, and educator. Her skills include: industrial design, design research, behavioral science, circular economy, and project management. Three women designers have been particularly influential for her training and professional work. She aspires to creeate  empathy like Patricia Moore, to think critically like Leyla Acaroglu, and to approach design processing like Ayse Birsel.

As a leading strategist, industrial designer and systems thinking designer, Mehrafza is a passionate visual designer and model maker who anchors her work in theories of circular economy, change, and empathy. Originally from northwestern Iran, she completed her BS in Industrial Design at Middle East Technichal University (Ankara, Turkey) and her MFA in Industrial Design at Rochester Institute of Technology (Rochester, NY).

Mehrafza is fluent in Persian, Azerbaijani, Turkish, and English. 

Mehrafza Loves traveling, reading, drawing, cooking, and dancing. In addition to her design work, she loves teaching cognitive science, foreign languages, self-awarness, design thinking, and systems thinking to kids on the weekend. 






The Heart Brain System studio is an interdisciplinary collaboration between changemakers, designers, sociologist and scientists who are passionate about

creating positive, meaningful and empathetic changes to complex systems.






Mehrafza's mentors

Mehrafza's collaborators

Rochester Museum