
Toner and Hopelessness...
My friends and family, over the years, have come to me for help when they encounter something that they cannot quite seem to figure out. “Give it to Mehrafza. She is a designer. She knows what to do with it...” Again and again, I explain to them that if the product is that difficult (or seemingly impossible) to use, then it is the consequence of terrible design. My typical “solution” for such cases: rummage through youtube and online forums to see how others have worked aroun

Working on human brain.
People have been asking me over the last few years why am I, as a designer, working on the human brain? I respond by saying that, as a design researcher, I am trying to better understand people. I am trying to know what their inner motivations are. I am trying to deconstruct their behaviors, feelings, thought processes, and biases in certain contexts. I am trying to understand what goes on in our brains and what it is that makes our emotional decisions stronger than our cogni