Mehrafza Mirzazad
CHEF iQ
Reinvent Business Model
Credits
Issues
Global Brand Experience
Business strategy Design
Design Thinking
Design for Cooking and Eating experience
Emotional Design
Design Research
Global Brand Experience Design Director &
Strategist
Today’s red ocean
was yesterday’s
blue ocean market!
The current business model in CHEF iQ focused on traditional product-oriented functional and user-friendly kitchen appliances products that are limited to touchscreen technology. It is a linear interaction!
The solution is to focus on the company as a system, not the products which are connected to each other and the internet.
These are the actions CHEF iQ needs to take:
1. Focus on diversity
With standardization came after the industrial revolution, a connecting world forced us to recover our heritage and embrace our diversity. It will make us value our differences & we will want to share this difference with others.
2. Brings awareness
A connecting world will bring us awareness about
what things we will buy and why. why, who produces
our food and how what one should consume to live
a healthier life, and how to change harmful habits.
Culinary knowledge will be more accessible.
3. Lead CHEF iQ to creativity and
innovation
It's more that technology will be able to provide
us with insight like never before so that we
can understand the user and provide creative
and innovative solutions for
4. More comfortable & more organized
Smart appliances will always help consumers
navigate the kitchen in a structured and
approachable way.
5. Focus on sustainability and efficiency
With more accurate calculation the smart
appliances will help us to solve three challenges
of the world:
1. food 2. energy 3. space
6.Flexibility and customization
The new smart appliances will not have the only function
but will go further and bring intelligent solutions based on
the users' lifestyles, ability, and behavioral patterns.
7. Product ownership will shift
Getting the whole features, function, and service through
connectivity from smart products will reduce the demand
for a product. Products are now denied more as a service
than a commodity.
8. Focus on adaptability & expand the target group
Smart appliances will adapt to new features, different
situations as well as every user’s lifestyle, characteristic,
diet, age, and ability.
Perspective 1: Define the ecosystem
Result Oriented
The solution is the focus of
the company, not the
product.
The provider is responsible for long-term maintenance and good performance.
Traditional
Product Oriented
Use Oriented
Service providers make
tools available
through different service
hubs around cities
Smart Products Timeline
IoT products create more value than smart or connected devices- because:
1) They are more scalable, upgradable, automated, and future-ready.
2) Productivity in the economy will be unleashed by these new and better
products.
IoT products create more value than smart or connected devices- because:
1) They are more scalable, upgradable, automated, and future-ready.
2) Productivity in the economy will be unleashed by these new and better
products.
Local computing with intuitive user
interface.
IT automated individual activities.
This led to a standardization of the process across companies.
Control by an app.
Starts with the rise of the internet.
This enables coordination across parties, with outside suppliers and customers now able to connect.
Embedded sensors, processors,
software and connectivity are
part of the product itself.
IoT products unlock 5 senses to create emotional engagement and go beyond what digital experience.
Perspective 2: Creativity
Perspective 3: Organizational Strategy and Action Framework