Mehrafza Mirzazad

CHEF iQ

Reinvent Business Model

Credits

 

Issues

Global Brand Experience

Business strategy Design

Design Thinking

Design for Cooking and Eating experience

Emotional Design

Design Research

 

 

 

 

Global Brand Experience Design Director &

Strategist

Today’s red ocean

was yesterday’s

blue ocean market!

 

The current business model in CHEF iQ focused on traditional product-oriented functional and user-friendly kitchen appliances products that are limited to touchscreen technology. It is a linear interaction! 

The solution is to focus on the company as a system, not the products which are connected to each other and the internet.

These are the actions CHEF iQ needs to take:

 

1. Focus on diversity

With standardization came after the industrial revolution, a connecting world forced us to recover our heritage and embrace our diversity. It will make us value our differences & we will want to share this difference with others.

2.  Brings awareness

A connecting world will bring us awareness about

what things we will buy and why. why, who produces

our food and how what one should consume to live

a healthier life, and how to change harmful habits.

Culinary knowledge will be more accessible.

3. Lead CHEF iQ to creativity and

innovation

It's more that technology will be able to provide

us with insight like never before so that we

can understand the user and provide creative

and innovative solutions for

4. More comfortable & more organized

Smart appliances will always help consumers

navigate the kitchen in a structured and

approachable way.

5. Focus on sustainability and efficiency

With more accurate calculation the smart

appliances will help us to solve three challenges

of the world:

1. food 2. energy 3. space

6.Flexibility and customization

The new smart appliances will not have the only function

but will go further and bring intelligent solutions based on

the users' lifestyles, ability, and behavioral patterns. 

7. Product ownership will shift

Getting the whole features, function, and service through

connectivity from smart products will reduce the demand

for a product. Products are now denied more as a service

than a commodity.

8. Focus on adaptability & expand the target group

Smart appliances will adapt to new features, different

situations as well as every user’s lifestyle, characteristic,

diet, age, and ability.

 

 

 

Perspective 1: Define the ecosystem

 

Result Oriented

The solution is the focus of

the company, not the

product.

The provider is responsible for long-term maintenance and good performance.

Traditional

Product Oriented

Use Oriented

Service providers make

tools available

through different service

hubs around cities

Smart Products Timeline

 

IoT products create more value than smart or connected devices- because:

1) They are more scalable, upgradable, automated, and future-ready.

2) Productivity in the economy will be unleashed by these new and better

products.

IoT products create more value than smart or connected devices- because:

1) They are more scalable, upgradable, automated, and future-ready.

2) Productivity in the economy will be unleashed by these new and better

products.

Local computing with intuitive user

interface.

IT automated individual activities.

This led to a standardization of the process across companies.

Control by an app.

Starts with the rise of the internet.

This enables coordination across parties, with outside suppliers and customers now able to connect.

 

Embedded sensors, processors,

software and connectivity are

part of the product itself.

IoT products unlock 5 senses to create emotional engagement and go beyond what digital experience.

 

Perspective 2: Creativity

 

Perspective 3: Organizational Strategy and Action Framework  

 

© COPYRIGHT 2016 . All contents and illustrations rights reserved Mehrafza Mirzazad 

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