Our world is made of complex systems with multiple forces that shape our behaviour, the decisions we make, and the way we behave. In this design research project, we have created experimental activities to deconstruct human behaviour frame by frame. We cast a wide net in this study in search of a broad data set.
The goal of this project is to better understand human behaviour and decision-making related to the main human need: food. This is a long-term experimental project created by two designers who are passionate about food systems and their relationships with people.
Our goal is the creation of interactive techniques that generate insights about food systems. This project is named simply "Kitchen."
We use experimental visual and verbal techniques such as conversation cards, digital ethnography, and passive observation to make qualitative research in the food systems field. This project is an experimental study, limited in scope. We elicit participatory support from our personal networks. During the research period, we have had the chance to learn more about people's biases.
ABOUT THE CONVERSATION CARDS:
We designed these cards to start a casual conversation with
our target group about their activities in and their knowledge about
The objective of the Kitchen Conversation Cards is to create an
environment that helps and encourages participants to think out
loud and to share their experiences. Participants are encouraged to
focus on the things they create and interact with in the kitchen and
on how they think their kitchen habits might impact the food industry,
society, and the broader world.
HOW TO USE THE KITCHEN CONVERSATION CARDS:
Great ideas come from good conversation and storytelling. These
cards are designed to create a dialogue around our behavior in the
kitchen. The outcome of these conversations will give more insight
about the people who we are designing for and their mindsets.
This technique is a part of our Information Architecture, which will
assist in building and developing our design.
Lay the cut-out cards on the table with the illustrations facing up.
Categorize the cards based on your priorities and personal experiences
in the kitchen. On the empty cards, please name each new
category you create. Keep these questions in your head while you
categorize the cards:
1. What is the overall pattern of your categorizing?
2. Are any groups difficult to create?
3. Are there any cards difficult to categorize with others?
Alternatively, randomly place all the cards on a large piece of paper.
Draw connecting lines between the cards and explain why you think
certain connections exist.
DOCUMENT OUR RESEARCH
Our team documents every contribution to this research project and plots it on a global map. In pursuit of multicultural perspectives and broader understanding, we have attempted to make this project geographically borderless.
COGNITIVE SCIENCE X DESIGN RESEARCH
There is a deep connection between cognitive science and design. Understanding about human brain and deconstruct the human behaviour, emotions, cognition and brain activity can help us to solve complex problems.
NEURO CHEMICAL X FOOD
The origin of every motivation we have for taking an action, changing our behavior, or following a task is neuroscience. The neurochemical transmitter dopamine is fundamental to our curiosity and, ultimately, what keeps us alive. It encourages us to act to achieve rewards for our bodies. The most basic reward is food.