© COPYRIGHT 2016 . All contents and illustrations rights reserved Mehrafza Mirzazad 

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Mehrafza Mirzazad

A brand for the future of surplus food

 for Replate

Issues

Community Development

Circular economy

Sustainability

Theory of Change

Education

Food

Local Economy

 

 

Services

Design Research

System Design

Data Visualization

Illustration

Animation

Brand Strategy

 

Director & Corporate Secretary at Replate

Design Researcher

User Experience Designer

Founder and CEO 

at  Replate

Replate is a tech nonprofit based in SF. Replate technology matches surplus food from businesses with communities in need, instantly. Since Jan of 2016, Replate created more than quarter a million meals to its community. Replate approached Heart Brain System to adopt the system thinking, circular economy and implement empathy to their company’s culture. They wanted a novel, engaging and approachable brand to increase their impact and empathy in their organization internally and the population they serve externally.

 

How does Replate work?

Replate is a data-driven technology and a robust logistic system that ensure the delivery of food from donors to recipients. It’s unique web app and iOs and analytics enable it to do so.   

 

UX/UI Designer

at Replate

Heart Brain System creates and design subprograms and their contents to help Replate to communicate and expand their goal and create a network at the organization level and external parties of donors, recipients, and drivers. These programs called Voice of Replate, Voice of Donors, Voice of Recipients and Voice of Impact.  

We designed colorful and independent icons for every program and they help to the audience to identify the programs.

 

UX/UI:

BRANDING: 

WEBSITE: